Who we are
This website belongs to G Franklin Apparel, a business of Regal Apparel LLC in Sacramento, California. In this policy, “we” and “us” mean G Franklin Apparel. Questions about your privacy? Use our contact form.
The short version
- We only collect what you choose to send us in a form.
- We use it to answer you, arrange consultations, and send news you asked for.
- We never sell your information or give it to others for their marketing.
- You can ask us to show you, correct, or delete your information at any time.
What we collect
Information you give us. When you fill in a form, we receive what you type:
- Bespoke consultation request: your name, email, phone number, preferred day, and the details of the piece you describe.
- Join the Inner Circle: your first name (if you give it) and email address.
- Orders: the pieces you buy, and — from our payment company once you pay — your name, email, phone number and shipping address.
- Contact form: your name, email, the topic, and your message.
Information collected automatically.
- Fonts. The letters on this site are loaded from Google Fonts, so Google receives your internet address when a page opens.
- Web server records. Our web host keeps standard records of visits (internet address, browser type, the page asked for, and the time) to keep the site running and secure.
- Visit counts. We count how many people visit, which of our pages they view, and which website sent them (for example Google or Instagram). We do this ourselves, without cookies, and without storing your internet address: each visit gets a scrambled code that changes every day, and we delete those codes after two days. We keep only the daily totals.
- Spam protection. To stop robots from flooding our forms, we keep a scrambled code made from your internet address for one day. The code cannot be turned back into your address.
Your shopping bag. When you add a piece to your bag, we set one small cookie so the site can remember your bag. It holds only a random code, and it lasts up to 30 days. Browsing the store without adding anything sets no cookie.
This website does not use any outside visitor-tracking or advertising tools (such as Google Analytics or advertising pixels). We never see or store your card number: you pay on our payment company’s secure page.
How we use it
- To process, ship, and answer questions about your orders.
- To answer your questions and arrange custom-order consultations.
- To email you about new collections and offers, only if you joined the Inner Circle.
- To keep the website safe and stop spam.
Who else sees it
We do not sell, rent, or trade your information, and we do not share it with anyone for their own marketing. A few trusted services help us run this website and handle it for us:
- Our web host (DreamHost) runs the website and stores form messages on its servers.
- Stripe processes payments on its own secure checkout page and sends us the details we need to ship your order. See Stripe’s Privacy Policy.
- Our email provider delivers form messages and order notices to our inbox.
- An AI writing assistant (Claude, by Anthropic) may help us draft replies to your messages and emails about your order. We share only what is needed to write the reply (for example your name, your message and your order details). A person at G Franklin Apparel reads and approves every message before it is sent, and the assistant never makes decisions about you. See Anthropic’s Privacy Policy.
- Google provides Google Fonts. See Google’s Privacy Policy.
We may also share information if the law requires it, or to protect the safety of people or our business.
Links to other websites
This site links to other websites, such as Instagram. When you leave this site, that website’s own privacy policy applies.
Your choices
- See, correct, or delete your information. Use our contact form and choose “Privacy request.” We’ll reply within 30 days.
- Stop emails. Ask to leave the Inner Circle at any time through the contact form, or by replying to any email from us.
- “Do Not Track.” This website does not track visitors, so it treats every visitor the same whether or not a “Do Not Track” signal is sent.
California residents
We do not sell or share personal information as California law defines those words, and we do not share it with other companies for their direct marketing (California’s “Shine the Light” law). We don’t use your information to make automated decisions about you. Anyone, wherever they live, may ask to see, correct, or delete their information using the steps above, and we won’t treat you differently for asking.
Children
This website is meant for adults. We do not knowingly collect information from children under 13. If you believe a child has sent us information, please tell us and we will delete it.
How long we keep it and how we protect it
We keep form messages only as long as we need them to answer you, and order records as long as the law and normal business records require. Messages are stored in a private area the public cannot reach, but no website can promise perfect security.
Emails from us
We only send news and offers to people who joined the Inner Circle — on our website (we first email you a link to confirm it was really you), or by ticking the box on the checkout page. Every such email includes a one-click way to unsubscribe and our mailing address. If you tick that box at checkout but don’t finish paying, we may send you one reminder about the pieces left in your bag. Receipts and order updates are sent for every purchase.
Changes to this policy
If we change this policy, we will post the new version on this page and update the date at the top.
Contact us
Send us a message through our contact form, call (916) 425-4725, or write to G Franklin Apparel, P.O. Box 341251, Sacramento, CA 95834-9151.